Heidi Hutchison, Fractional CMO |
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Who Is Heidi Hutchison?

A marketing strategist with over 20 years experience working such industries as Internet technology, membership organizations, food service, material manufacturing, and social entrepreneurship.

A global, big picture thinker with proven skill at marketing strategy, brand development, and business development, backed by entrepreneurial drive and a systematic approach to business planning and execution. A successful track record with business startups, turnarounds, market penetration and expansion, and new product introductions.

 

ASSOCIATIONS:
American Marketing Association (member)
Provisors (member)
Chairman’s Roundtable (sponsor)

What is a Fractional CMO?

Hiring a highly experienced CMO for a fraction
of their time, for a fraction of the price.

To effectively hire a highly-skilled CMO takes generous resources and budget. Many of the clients I work with don’t have either, but they still have a large need for marketing strategy, planning and oversight of what they do have.

 

I provide smart strategic direction with practical implementation planning.

  • “Heidi is a superior marketing strategist who sees the big picture as well as the small details required to bring a plan into action. She brings a wealth of knowledge and experience to her clients and always over-delivers. Adding Heidi to your team will provide a significant advantage in your marketing efforts and your business.”

    —Gordon McWilliam, Client

  • “Heidi is a savvy marketing leader who did great work moving Vistage from traditional marketing platforms to principally online marketing strategy. She designed and executed plans that proved very effective for Vistage. Heidi is a strong leader with exceptional people skills and would be a positive person on the leadership team of a company moving into the online marketing space.”

    —Richard Carr, Former CEO, Vistage International

  • “In addition to her depth and breadth of online and product marketing experience, Heidi brings to the table all the intangibles that one looks for in a leader–polished professionalism, unwavering integrity, a down-to-earth & practical perspective, vision, drive and energy. If you are conscientious about the integrity, performance and results generated by your marketing department, Heidi Hutchison is the marketing professional for you.”

    —Michael Blackwell, Director of Marketing, Vistage International

  • "I hired Heidi to help us with the creation of our marketing strategies and flow charts for our team to follow. The plan she created for us to follow was very well done and provided us with fixes to some of the areas we had to fix. I recommend her professional approach, intelligence and attitude with total support and I would use her again when the time arises!"

    —John Assaraf, CEO, NeuroGym

  • "Heidi is one of the most passionate marketing executives that I have ever worked with. She has great vision and loads of energy and knows how to articulate a marketing strategy and sell it to the rest of management. I've never had the pleasure of working so closely with someone who blends creativity, intelligence and quick thinking with a great sense of humor like Heidi. Heidi will be a great addition to any executive team!"

    —Carlo Saggese, CTO at JCS Consulting Group Inc

  • "Heidi has always impressed me with her willingness to see outside the ‘norm’ and do what’s in the best interest of the business. She pushes herself to stay ahead of an industry that’s ever changing; her know-how and global experience, added value not only to our partnership, but my partnerships with other clients."

    —Tamara Alesi

  • "Heidi is everything you look for in a senior marketing executive. Extremely smart, she has a global perspective to go with her her strong leadership skills and can-do attitude. One of the best."

    —Randy Marks, Managing Partner - Imagine One Mobile

Who I work with?

I work with large companies, managing customer life-cycles to build engagement and brand awareness while integrating sales and customer service into the global company vision.

As my clients grow, and their need for a full-time CMO emerges, I help them source the right candidates and put the right person in place with effective transition planning and consulting.

How do I work?

I work directly with the executive team, occupying the CMO seat at the board room table, providing strategic planning and guidance on which marketing initiatives are relevant and cost effective for their business objectives.

 

I work with in-house resources, or source partners, for marketing implementation, including copywriters, graphic designers, and web developers, when needed, and manage the implementation of marketing initiatives.

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Is a Fractional CMO right for me?

Hiring a Fractional CMO can be a cost-effective way to manage business growth.

 

Some of the key indicators:

•  Rapid growth cycle
•  New, emerging markets
•  Strategic shifts in company direction
•  Need for better management of existing resources

 

If you are experiencing any of these key indicators, I’d love to talk to you
about how I can help grow your marketing alongside your
business for maximum results.

Contact Me

Let me help you
align marketing
with your business
objectives so you
can efficiently grow
your business.